Panerai
1860 was the year in which Giovanni Panerai opened his first watch shop in Ponte alle Grazie, Florence. This space was more than a shop and a workshop - from the outset, it began to function as a school of watchmaking, the first in the city. Years later, on the eve of World War II, Panerai began to develop the first prototypes of the model known as "Radiomir" which currently retains some of its most emblematic features such as the steel box, luminescent figures, lugs welded to the box and the water-resistant strap, long enough to be worn with a diving suit, initiating the close relationship between Panerai and the Italian Navy. In fact, Panerai watches have always been the natural result of mixing Italian design, Swiss technology and passion for the sea.
SUBMERSIBLE
Surviving Instruments
Solid and strong, with unrivalled visibility even at great depths and a uniquely distinctive appearance: the new Panerai Submersible watches are professional divers watches drawing inspiration from the history of the brand but they look forward to the future, presenting innovative technical solutions.
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LUMINOR
Essence of Panerai
The Luminor range is unmistakably Panerai, and thanks to the iconic crown guard it’s arguably the model that springs to mind when one thinks of the Florentine brand. It’s also the brands largest range of timepieces, with plenty of options available in five different case sizes, ranging from 40mm to 50mm. The case materials range from the dependable such as steel and titanium, through to the innovative like FibraTech, GoldTech and CarboTech.
Explore the CollectionLUMINOR
Essence of Panerai
The Luminor range is unmistakably Panerai, and thanks to the iconic crown guard it’s arguably the model that springs to mind when one thinks of the Florentine brand. It’s also the brands largest range of timepieces, with plenty of options available in five different case sizes, ranging from 40mm to 50mm. The case materials range from the dependable such as steel and titanium, through to the innovative like FibraTech, GoldTech and CarboTech.
Explore the CollectionRADIOMIR
Una Storia Leggendaria
Panerai’s Radiomir collection is the brand’s earliest reference to military watches. Within the Radiomir collection, Panerai offers an array of ‘time only’ watches – with or without ‘small seconds’ display. There’s also more adventurous dual-time watches with their GMT range – featuring AM/PM indicators, all the way up to top end tourbillons.
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LUMINOR DUE
Contemporary Elegance
Luminor Due stands out as Officine Panerai's most versatile collection. Slimmer, lighter and more elegant, the Luminor Due case complements Panerai's emblematic design. Watches for men and women, combining contemporary and sporty elegance with the best performance and functionality.
Explore the CollectionLUMINOR DUE
Contemporary Elegance
Luminor Due stands out as Officine Panerai's most versatile collection. Slimmer, lighter and more elegant, the Luminor Due case complements Panerai's emblematic design. Watches for men and women, combining contemporary and sporty elegance with the best performance and functionality.
Discover the Collection