Power, transmission and regulation. The basic principles of watchmaking are the engine of TAG Heuer. It is from here that the brand proposes to reinvent them, each collection, each piece. For more than 150 years TAG Heuer has not only faced but surmounted the challenge by questioning the sacred conventions of Swiss watchmaking. They can do this because they can create their own rules and choose their own path. TAG Heuer watches have been associated, over time, with the most desirable contemporary personalities such as Cara Delevingne, Tom Brady, Chris Hemsworth, Martin Garrix or Cristiano Ronaldo.

Formula 1

The motor-racing inspired collection for men and women who dare live life at full speed.

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Carrera

The TAG Heuer Carrera collection is the sports watch of an active achiever always on the lookout for performance. Created as a tribute to the famously dangerous Carrera Panamericana auto race, the watch was the first chronograph specifically designed for professional drivers.

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Carrera

The TAG Heuer Carrera collection is the sports watch of an active achiever always on the lookout for performance. Created as a tribute to the famously dangerous Carrera Panamericana auto race, the watch was the first chronograph specifically designed for professional drivers.

Explore the Collection

Aquaracer

A professional sports watch of timeless style reliable in all conditions, that adapts to all lifestyles.

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