Since its launch in 1960, Grand Seiko has been inspired by a very simple and pure idea: Grand Seiko watch should be more accurate, more durable, more readable and easier to wear than any other watch in the world. The spirit of the brand has remained the same after more than six decades. Produced entirely in-house in one of the rare vertically integrated manufactures - which produces its own quartz crystals - each timepiece is assembled entirely by a watchmaker, abandoning assembly-line production for a more traditional approach.

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