Grand Seiko: 100% Japanese in-house
Since its launch in 1960, Grand Seiko has been inspired by a very simple and pure idea: Grand Seiko watch should be more accurate, more durable, more readable and easier to wear than any other watch in the world. The spirit of the brand has remained the same after more than six decades. Produced entirely in-house in one of the rare vertically integrated manufactures - which produces its own quartz crystals - each timepiece is assembled entirely by a watchmaker, abandoning assembly-line production for a more traditional approach.
Grand Seiko style
The distinctive look of Grand Seiko watches reflects Japanese artistic tastes. The pure, clean and subtle design of its lines in an unmistakable style - begun in 1967 with the reference 44GS - does not interfere with the reading of time and highlights the harmonious features of the case. Simple lines, reflecting the light and their gradations between sharp edges and flat surfaces, created with an exclusive polishing process called Zaratsu, which gives the case and bracelet a mirror-like smoothness with plays of light and shade.
The dials mark the difference by reflecting the elements of nature, such as the changing of the seasons.
A world reference presented in Portugal by David Rosas
The brand gained an international presence from 2017 and a unique appeal among collectors and enthusiasts of high watchmaking. The watch that marked Grand Seiko's introduction to the world was the "Snowflake", with the iconic dial featuring a very lightly textured glossy white dial, reminiscent of the appearance of freshly fallen snow. Since then, the brand has been awarded several prizes, introducing its first grand complication, the Grand Seiko Kodo Constant-force Tourbillon in 2022.
State-of-the-art technology and sustainability: Spring Drive
Grand Seiko manufactures watches with three different types of movements: mechanical, quartz and Spring Drive.
Spring Drive is a technical breakthrough invented by Seiko, in which the brand has no peers, by combining the best of traditional mechanical technology and modern quartz-regulated precision. The movement is powered by the slowly unwinding winding, as in any mechanical watch, although the winding not only powers the gear train, but also the integrated circuit that regulates the escapement. The result is a watch that has an accuracy of one second per day, needs no battery and features a surprisingly smooth seconds hand.
Elegance collection
Contemporary elegance for exceptional occasions. Watches with the endurance for everyday use but with the refinement for those striking occasions when everything has to be just right. For day or night, a watch from the Elegance Collection is the ideal companion, with its subtle beauty shining through in any light condition.
Discover the collectionElegance collection
Contemporary elegance for exceptional occasions. Watches with the endurance for everyday use but with the refinement for those striking occasions when everything has to be just right. For day or night, a watch from the Elegance Collection is the ideal companion, with its subtle beauty shining through in any light condition.
Discover the collection
Heritage collection
Contemporary and refined, with design elements that embody Grand Seiko's unique Japanese aesthetic and the precise performance and finishing for which the manufacture has always been renowned.
It offers a selection of classic timepieces that breathe new life into the designs and styles of the first Grand Seiko watches, including the 44GS and 62GS from 1967, reinterpreted with the latest movements, manufacturing techniques and craftsmanship.
Heritage collection
Contemporary and refined, with design elements that embody Grand Seiko's unique Japanese aesthetic and the precise performance and finishing for which the manufacture has always been renowned.
It offers a selection of classic timepieces that breathe new life into the designs and styles of the first Grand Seiko watches, including the 44GS and 62GS from 1967, reinterpreted with the latest movements, manufacturing techniques and craftsmanship.
Sport collection
For the discerning sports watch enthusiast. Grand Seiko's key characteristics of precision, legibility and durability are perfectly in tune with the world of sports - where time and precision are everything. From diving watches to chronographs to watches with GMT function and from automatic to Spring Drive, the Sport Collection offers a wide and alluring selection.
See the collectionSport collection
For the discerning sports watch enthusiast. Grand Seiko's key characteristics of precision, legibility and durability are perfectly in tune with the world of sports - where time and precision are everything. From diving watches to chronographs to watches with GMT function and from automatic to Spring Drive, the Sport Collection offers a wide and alluring selection.
See the collection
Evolution 9 collection
Watches with a contemporary design based on the unmistakable 1967 Grand Seiko 44GS style. This new design grammar takes the brand's ideals of beauty, legibility and ease of use to new levels with nine design elements based on three principles.
Firstly, an "evolution in aesthetics" - the design expresses infinite gradations between light and shade, achieved with polished surfaces. Secondly, an "evolution in readability" - the powerful hands and prominent, grooved indexes ensure excellent readability. And thirdly, an "evolution in comfort" - the curved lugs; the crown guard to reduce damage, and the improved shape of the crown ensure easier use.
Evolution 9 collection
Watches with a contemporary design based on the unmistakable 1967 Grand Seiko 44GS style. This new design grammar takes the brand's ideals of beauty, legibility and ease of use to new levels with nine design elements based on three principles.
Firstly, an "evolution in aesthetics" - the design expresses infinite gradations between light and shade, achieved with polished surfaces. Secondly, an "evolution in readability" - the powerful hands and prominent, grooved indexes ensure excellent readability. And thirdly, an "evolution in comfort" - the curved lugs; the crown guard to reduce damage, and the improved shape of the crown ensure easier use.