Fred Samuel was born in Buenos Aires in 1908, the son of a Lorraine jeweller who emigrated to Argentina. While spending most of his professional life in Paris, the lights of South America remained with him, inspiring every element of Fred's work.

Early in his career, Fred Samuel was inspired by a type of pearl grown in Japan. He was soon recognized as an expert in this field, collecting the most beautiful specimens in the world. In fact, the signature colour of FRED, a rose-infused white, was inspired by these breath-taking gems.

Fred Samuel's name is synonymous with coloured stones. When the monarchs of Nepal asked him to match court saris in the 1950s, Fred's passion for coloured stones awoke. His love of stones peaks in 1977, when Fred Samuel presents the Golden Sun, a 105.54-carat light yellow diamond, considered one of the most extraordinary in the world.

Having raised two young boys, Fred Samuel has passed on his passion for sailing and rowing his two sons. In 1966, his eldest son took a risk that no designer had dreamed of: he entwined marine cables, held both ends to a buckle, and gave his wife the creation as a gift. Thus began the FRED signature and its famous Force 10 collection.

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