Gabrielle Chanel reversed the types and functions of her creations to transform their meaning and value. Objects of worship destined to be legendary were born from this art of counterpoint, such as perfume No. 5 and wallet 2.55.
CHANEL watches are distinguished as true creations, respecting the eternal cultural and aesthetic codes that have guided Gabrielle Chanel throughout her life. Simple aesthetic codes, real elegance.
These core values inspired Casa Chanel in the launch of the PREMIÈRE watch in 1987. Twenty-five years later, magic continues regardless of the size of the watches, the choice of materials or the functions. Subsequent collections continued to respect the same stylistic chart found in the character and personality of the watches.
In 2011, Chanel introduced a new material to invent a new color, resulting in the J12 Chromatic. This sensual and intense innovation was achieved thanks to the addition of titanium to ceramics to produce the color and lightness that characterize it. Its original luster is then obtained by a diamond dust polishing process.
Chanel's latest collection of watches, MADEMOISELLE PRIVÉ, combines their jewelery and watchmaking expertise and reveals new interpretations of these distinctive symbols.