Innovation, design and tradition on a single wrist
Tudor presented in Geneva a line of novelties that balances heritage and modernity with a naturalness few brands can achieve. The Black Bay 58 GMT arrives with new travel functionality without giving up the collection's vintage DNA, while the Black Bay 54 "TUDOR Blue" celebrates the brand's history with a deep blue dial and classically proportioned lines.
Inspired by nature. Driven by precision.
Grand Seiko continues its poetic relationship with Japanese nature, transforming landscapes and seasons into dials of extraordinary beauty. The Shizukuishi philosophy — where each piece is crafted by hand by the masters of Shinshu — is more alive than ever in the 2026 novelties. Among the highlights, the Ushio 300 Diver brings the brand's extreme precision to the depths: a dive watch with 300 metres of water resistance and a dial inspired by the waves and tides of the Japanese coast.
The icon reinvented — the TAG Heuer Monaco Evergraph led the brand's highlights.
If there is one watch that has transcended the world of horology and entered pop culture, it is the Monaco. Since 1969, when Steve McQueen made it legendary at Le Mans, TAG Heuer's square case has been the stage for some of the boldest interpretations of the modern chronograph. In 2026, the brand presented the Monaco Evergraph as its headline novelty. The name says it all: a "forever" interpretation of the iconic square case, with a new in-house chronograph movement, refreshed finishes and a contemporary reading that respects and at the same time challenges the legacy of the original.
Precision, design and mechanical innovation with rare materials
Zenith has one of the richest histories in Swiss watchmaking — the Le Locle manufacture has been producing its own movements since 1865, and the El Primero remains one of the most respected high-frequency chronograph calibres in the industry. For 2026, the brand put forward two major novelties: the Chronomaster Sport and the G.F.J. The Chronomaster Sport consolidates the high-precision sports line with new materials and technical refinements. The G.F.J. — in homage to Georges Favre-Jacot, the brand's founder — stands out for its natural stone dials, each one unique and unrepeatable.
Disruptive design. Materials of the future.
Hublot invented the Art of Fusion — the combination of unexpected materials with top-level watchmaking techniques — and there is no sign of slowing down. For Watches & Wonders 2026, the Nyon brand doubled down on the boldness that defines it. The new Big Bang Reloaded is the centrepiece: a reinterpretation of the model that made Hublot a global reference, now with new materials, a new architecture and an even stronger presence on the wrist. The exclusive editions accompanying the launch explore unusual combinations — ceramic, titanium, carbon composites — in a visual language that only Hublot masters.
