The exclusive space features three distinct areas designed to immerse the customer in the universe of the prestigious Swiss brand
Patek Philippe, through its partnership with David Rosas, has opened the doors of its boutique at 12D Avenida da Liberdade. The space spans around 200 square meters on the ground floor, with a historic classical facade, and features three distinct environments to offer a unique experience to all customers of the brand and lovers of fine watchmaking.
The first area is an informal and relaxed space with a private bar, where visitors can unwind and enjoy the combination of luxurious decor and personalized hospitality provided by the Patek Philippe team.
The second area houses the main section and the heart of the boutique: individual counters for pleasant conversations with the brand's consultants, a space where customers can feel and compare the different models of the Geneva-based brand firsthand.
The third area includes a VIP room for the most passionate - those discerning buyers eager to discover novelties, curiosities, and the savoir-faire of Patek Philippe - where they can enjoy an environment that is both private and welcoming.
According to Pedro Rosas, CEO of David Rosas, "With the opening of this boutique, we aim to elevate the image and visibility of Patek Philippe to new levels of excellence in our market and, above all, provide an unparalleled customer experience. Only a very select group of cities worldwide will have the privilege of hosting a boutique of the brand, so we are extremely excited and honored that Lisbon was chosen as one of them."