On November 6, Lisbon welcomed a new milestone in the world of luxury watchmaking: the official opening of Breitling’s first boutique in Portugal, located at the prestigious Avenida da Liberdade, 12. The occasion was marked by the presence of Pedro Rosas, CEO of David Rosas, Georges Kern, CEO of Breitling, and actor Álvaro Morte, the brand’s international ambassador. The inauguration represents another step in Breitling’s European expansion, with the Swiss brand choosing the Portuguese capital to host an exclusive 50 m² space developed in partnership with David Rosas, a national reference with more than four decades of experience in watchmaking and high jewellery. The new boutique strengthens the bond between two houses that share essential values: precision, exceptional design, and a passion for the art of watchmaking. 
According to Edouard d’Arbaumont, Breitling’s Managing Director for Southern Europe, “with this opening in Lisbon, we will reinforce our presence in the Iberian Peninsula and celebrate, together with David Rosas, a project where tradition and innovation coexist in perfect harmony. We look forward to welcoming local clients and Breitling enthusiasts into an environment that will reflect our pioneering spirit.”
A space that celebrates the Breitling universe
The new Lisbon boutique adopts the contemporary industrial loft aesthetic that defines Breitling boutiques worldwide. Materials such as oak wood and exposed brick, enhanced by integrated lighting inspired by the three dimensions that make up the brand’s DNA - Land, Sea and Air - set the tone of the space.
Every element has been carefully considered, creating an atmosphere that pays homage to Breitling’s heritage and visual identity.
For Pedro Rosas, CEO of David Rosas, this partnership represents a natural evolution: “It is an honour to partner with Breitling to bring this exclusive experience to Lisbon. We worked side by side to create a space where the timeless elegance of its watches merges with our tradition of service excellence - a true embodiment of the legacy and heritage of both houses.”
A new must-visit destination on Avenida da Liberdade
The boutique is open from Monday to Saturday, offering personalised service and showcasing the brand’s latest collections, including iconic chronographs and limited editions.
Discover the watches of this historic Swiss brand, founded in 1884 and recognised for its contribution to the development of the modern chronograph and its commitment to innovation and sustainability.
Breitling Boutique
Monday to Saturday: 10:00–13:00 | 14:00–19:00
Av. da Liberdade 12A
1250-144 Lisbon
