The premise was simple: to build a global brand for those who live every day as if it were Friday. Headquartered in Switzerland, SEVENFRIDAY has more than 700 points of sale and, more importantly, a truly multicultural and multinational team in the various areas of action, from design to operations, logistics and administration, ensuring a truly #liveSEVENFRIDAY experience . That's right, more than a brand, is an online and offline experience: the online community has more than one million fans on Facebook, Instagram, Twitter, WeChat and Weibo; the offline community joins SEVENFRIDAY Games, an annual Olympics-style competition since 2014, proving that SEVENFRIDAY watches are not mere objects, they are the passport to a community's lifestyle. They do not neglect quality - these pieces have stunning finishes and high-value automatic movements, but they reject the labels usually associated with the industry: they do not care about tradition, but rather build their own future. SEVENFRIDAY watches are uniquely designed and thought for all irreverent, for those who like to enjoy life to the fullest, for all those who share the philosophy and values of the brand: those who believe that life is better when surrounded by inspiring people and happy people who share what they like most and what motivates them most.